Why do I charge $15 an hour for a WordPress website

collage-2016-03-17Someone in a WordPress group was asking what they should set their rate at and got a couple of bits of interesting advice.
1)    Charge $55 USD an hour and outsource at a much cheaper rate and take the spread
2)    Read this blog  which defines what you are offering and what you should charge starting at $50 USD an hour

So why do I charge $15 an hour.

Firstly I am in Egypt and $15 is a good hourly rate here, as daily prices are so much lower.  However I have a UK background as a consultant so you still get quality.

Secondly I am after businesses that are just starting out/little income so haven’t got a big budget.

Thirdly I offer simple, basic websites that give you a presence on the web but don’t have flashy gimmicky graphics, animated logos etc.

Fourthly I actually like to help people not screw them for every penny.

My websites get your content on the internet. Fast, cheap and great quality.

My role, as defined on that blog:-

That’s where I see the services of turnkey WordPress setup and maintenance providers coming in. They’re not offering custom design or development but rather a high level of expertise with a set number of WordPress tools that fit a niche.
If this is you, you may have become an expert in setting up blogs, portfolios, small business pages, etc. You may have learned the ins-and-outs of a major theme framework and the necessary plugins to have someone up and running in a matter of days as opposed to weeks or months.

Actually I get you running in a matter of hours!

I am not a developer, making new themes and plugins, although I spend lots of time keeping uptodate and training. I use the ones that already exist. To be honest there are so many out there I think you can always find something that fits your needs.

Also I am a great believer that Content is King; It is your content that gets traffic to your website. Purple fonts might be your particular desire but that won’t matter a hoot in Google search results.

There is a lot you can do in WordPress and so far I have built websites with the following functionality for authors, artists, consultants, residents group, online shop, personal trainer, tourism, astrologer, Amazon reseller, hotels and graphic artists.

•    Membership website
•    Forums
•    Online Shop
•    Booking System
•    Portfolios of books and art
•    Security
•    Backups
•    Links to Social Media
•    Statistics

Also I use free software, again that blog says about costs

•    Domain: $12/year
•    Hosting: $10/month – $30/month
•    Premium Theme: $50-$200
•    Premium Plugins: $15-$200 (each; some are one-time purchases, others are monthly/annual licenses.)
•    Rough Totals: $200-$1,000+

Using my favoured hosting company Siteground, (they offer a start-up package) together with a suitable free theme.

•    Free domain
•    Hosting at $3.95 a month
•    Free Theme
•    Free plugins
•    Rough Total $50

Next we come to the website costs. That blog says

•    Hourly: $50-$100 per hour
•    Flat Rate: $500-$1000+
•    Monthly: $30-$50/month (in addition to the initial hourly or flat rate fees)
•    A-la-cart Extras: $100, $200, etc. per strategy document, training course, and so on.
•    Rough Totals: $500-$2,500+ (plus possible monthly or a-la-cart services)

My alternative is

•    Hourly $15
•    Flat rate $125-$250
•    Monthly Updates/Security monitoring $15
•    A-la-cart extras $15 per hour
•    Rough Total $125-$300 plus a-la-cart

The result is perfect for my clients and they are super happy as you can see from my testimonials. I get referrals all the time and have a great sense of satisfaction helping other start their business or sell their products.

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